Alyssa is a dedicated professional who has made a significant impact during her five-year tenure at Laerdal Medical. Starting as an Account Manager, she excelled in consulting hospitals and schools on the implementation and expansion of simulation programs. Her expertise and strategic guidance were instrumental in helping these institutions enhance their educational initiatives to ultimately improve patient outcomes. In addition, Alyssa co-hosted a simulation webcast called The HSL (Helping Save Lives) Webcast, where she shared valuable insights and expertise with an international audience. Alyssa’s passion for healthcare led her to transition into the role of Product Marketing Manager. She now oversees the Maternity, Newborn, Software, and Data portfolios, ensuring effective marketing strategies and promoting innovative solutions that empower healthcare professionals worldwide. Alyssa’s commitment to improving patient outcomes through simulation technology continues to drive her success.

Greg Lee Son is an accomplished professional with a strong background in healthcare and business. Holding an MBA from the University of British Columbia, he has demonstrated his expertise and dedication during his nearly five-year tenure at Laerdal Medical. Greg’s journey began as a Client Executive, where he provided invaluable guidance to hospitals and schools on simulation best practices and program expansion. Recognizing his exceptional skills, he now serves as a Global Product Marketing Manager, overseeing multiple product portfolios. With his strategic mindset and deep industry knowledge, Greg continues to drive innovation and empower healthcare professionals globally through effective marketing strategies and impactful solutions.

Kathy Linville is a highly experienced healthcare professional with a strong background in both medical sales and acute care. As a Registered Respiratory Therapist, she possesses valuable firsthand knowledge in providing patient care, particularly in critical settings such as the ICU and Operating Room. With a wealth of experience in selling medical products across all areas of the hospital, Kathy has developed a deep understanding of the needs and challenges faced by healthcare providers. For the past five years, Kathy has been an integral part of Laerdal Medical, where she focuses on the EMS market, leveraging her expertise to deliver innovative solutions and support to emergency medical services providers.