Tracy Mulcahey is a highly experienced healthcare professional with a decade-long tenure at Laerdal Medical. As a Senior Client Executive, Tracy covered the New Jersey region, working closely with clients to promote and enhance simulation education across various healthcare sectors and academic institutions. Currently, Tracy holds the position of Product Marketing Manager for the Medical Emergency and Trauma Portfolio, where she brings her expertise to drive innovation and success in this critical area of healthcare.

Alyssa is a dedicated professional who has made a significant impact during her six-year tenure at Laerdal Medical. Starting as an Account Manager she excelled in consulting hospitals and schools on the implementation and expansion of simulation programs. Her expertise and strategic guidance were instrumental in helping these institutions enhance their educational initiatives to ultimately improve patient outcomes. In addition, Alyssa has co-hosted a simulation webcast called The HSL (Helping Save Lives) Webcast where she and her co-host shared valuable simulation insights and expertise with an international audience. Alyssa’s passion for healthcare led her to transition into the role of Product Marketing Manager. She now oversees the Maternity Newborn and Software portfolios ensuring effective marketing strategies and promoting innovative solutions that empower healthcare professionals worldwide. Alyssa’s commitment to improving patient outcomes through simulation technology continues to drive her success.

Jenna Markham is an experienced marketing professional who has made significant contributions during her relatively new tenure as Associate Product Marketing Manager at Laerdal. She guides the strategic direction for the services portfolio including Education, Technical, and Managed Services. Jenna plays a crucial role in shaping Laerdal’s services strategy working closely with the business development team and the Patient Safety Advisory Board. Her dedication to innovation and enhancing patient outcomes drives the development of impactful solutions within the healthcare industry. Disclosures: Jenna is employed by Laerdal Medical.

Blue Bell-Bhuiyan is the product manager for SimCapture Apps at Laerdal Labs DC. They are responsible for overseeing development of the companion apps and tools which support the wider SimCapture Cloud solution. Blue’s goal is to continuously improve SimCapture’s functionality and user experience to help healthcare professionals get the most out of their simulation experience. Prior to joining Laerdal, Blue has worked in education technology for K-12 schooling and for professional creative industries training in the United States and U.K.