Lucid Reality Labs is a leading immersive technology consulting, design and development company with the primary focus on creating immersive XR training and simulations for healthcare, medtech, pharma, aerospace, and defense. The company creates VR simulation solutions with elements of gamification for training, education, and collaboration scenarios. Through these scenarios, users can explore, interact, learn and build skills as well as master procedures attached to the role in a risk-free, controlled environment.
Lucid Reality Labs also works to enhance the real-world environment with digital twins and visual overlays that enable countless possibilities for business across all industries. The company’s AR solutions transform the way people perceive information, play, learn, collaborate, shop, socialize, and explore the world. The goal is to create immersive solutions with a positive impact, by going the extra mile, focusing on team synergy, client collaborations, and deep tech expertise.
MR solutions that merge the physical and digital worlds, people, and virtual beings, revealing new opportunities for human, computer, and environment interactions are also developed by Lucid Reality Labs. The company creates new forms of remote collaboration, operations improvement, reskilling, and upskilling of the workforce while promoting safety and creativity.
Another development from Lucid Reality Labs includes metaverse solutions that enable users to connect and interact in a unified virtual universe, feeling present and engaged. The company creates hybrid enterprise ecosystems connecting professionals in the metaverse space by the means of AR, VR, and MR.
Lucid Reality Labs challenges existing approaches and creates innovative know-how. The company advises, designs, and implements solutions that enable Private and Public-sector clients to explore and utilize Spatial Computing opportunities for their business, prototyping new and transforming existing products and solutions. Ultimately, Lucid Reality Labs’ vision is to contribute to the creation of a new reality, which will enhance the well-being of individuals worldwide.
Immersive Training and Simulations for Healthcare
Lucid Reality Labs develop immersive training and simulations for healthcare providers, medical professionals and practitioners, medical device producers, healthcare institutions, and medical associations to improve personnel capabilities. The company creates high-fidelity immersive hands-on simulations that allow users to hone and practice skills, learn using new and existing medical devices and equipment, and practice and prepare for procedures including pre-and post-operative stages, in safe and cost-effective settings. Lucid Reality Labs interactive scalable solutions allow medical specialists to train in risk-free immersive environments helping improve their confidence, competency, and patient outcomes.
Technology Implementation
AR & VR Simulations: Lucid Reality Labs builds a truly immersive experience that simulates a user’s physical presence in a realistic or enchanted artificial world, with countless possibilities of use in different industries.
AR & VR Trainings & Education: Lucid Reality Labs creates realistic, risk-reduced, gamified solutions for various training & education scenarios, where users can learn skills and procedures attached to the role in a safe and controlled environment.
Web AR: Lucid Reality Labs creates rich AR/VR web-based interactive experiences that can be viewed directly in a mobile browser and do not require a separate app, simplifying use, and allowing users to reach out to a wider audience.
E-Commerce AR & VR: Lucid Reality Labs creates AR/VR-based solutions that enable users to experience, confidently evaluate, and envision the use of products or services of online-based shopping platforms, thus optimizing the consumer decision-making process and generating turnover.
Social Media AR: Lucid Reality Labs creates AR masks, filters, and games for Social Media that engage the audience, improve and gamify their experience, generate word of mouth and social sharing, and increase brand visibility and awareness.
AI-Powered Robotics: Lucid Reality Labs creates unique solutions that combine AI and Computer Vision (algorithm technology) that enable robots to learn from humans through machine learning and perform required tasks precisely, autonomously, and without human interaction.
Lucid Reality Labs Portfolio Examples
Medical VR Intubation Simulation Project: Medtronic McGRATH MAC VR Intubation Simulation is an interactive and immersive VR intubation simulation experience created with Medtronic to demonstrate the product and train practitioners and medical students. The solution presents the usage of the McGRATH MAC video laryngoscope as the standard of care by educating participants on how to perform an intubation procedure with a variety of patients and the complexity of intubation scenarios. The immersive VR simulation provides a great opportunity for medical specialists and learners to enhance their skills and get new experiences in a realistic and fun way.
This solution also provides an opportunity to train remotely and safely with maximum impact. The McGRATH MAC VR Intubation Simulation submerges users into a 3-dimensional operating room (OR) including equipment and sounds. The VR experience blurs the boundaries of the tactile barrier allowing users of any age to fully immerse into the experience within two minutes, as one steps into the OR to experience being in the OR and have the exact sensation of a real intubation process.
Solution: Medtronic McGRATH MAC VR simulation provides an opportunity for OR/ICU medical specialists to remotely train, and get evaluated on the performed procedures while maximizing the safety and success rate of the intubation in real-time. The VR solution allows demonstrating an optimized standard of care intubation procedure, minimizing technical difficulties and risks while practicing the procedures on a virtual patient in a safe and immersive environment.
Instrumentation Laboratory HemoCell in VR Project: The objective of the project was to create a VR environment constructor where the client could create 1-to-1 virtual visualizations of the future laboratory according to their customer’s requirements. The virtual space would allow customers to first-hand visit and observe the future laboratory with pre-installed equipment.
Solution: The developed solution, created for Oculus Quest 2 in order to ensure a smooth user experience, consisted of two stages – the editor and the VR experience. In the editor the client can create the full visual of the future laboratory based on the customer’s requirements, defining the range and parameters as well as selecting the required equipment. Part of the equipment was created by the developers’ team, the other part was.
One part of the initial equipment was created by the in-house developers, and the other was integrated using CAD models, processing, and preparation for the real-time 3d rendering in a portable VR headset. The second stage generates the VR laboratory based on the editor-created plan. The created VR laboratory allows users to experience and walk through a 1-to-1 recreated VR laboratory in a fully immersive manner.
