“You don’t take a photograph, you make it.” ― Ansel Adams
Last month I wrote an article entitled “Building A Medial Simulation Program Website“, which explained the benefits of building a website for your simulation program and how to get your pages started. In this article, we will touch on how to add the visual stimulus of multimedia and social platform integrations can provide further benefits to your program’s website! Having just recently completed the two-year INACSL website redevelopment project I have some new multimedia secrets to share! Specifically in this article we will cover photography, digital images, videography, social media integration like facebook & linkedin, as well as embedding a Google calendar.
As they say, “a picture is worth a thousand words”. While you can type out all the specifications of your simulation program and the number of learners that come through your doors each day and what they are doing there, nothing will capture that “ah-hah” moment of seeing the space through photography. Check with your institution’s media department to learn if a professional photographer is available to help take some photographs of your simulation program. Be sure to schedule the photographer with enough time to capture spaces with and without learners actively engaging in the space. Depending on who will be viewing these photos, you will want to be sure to have the option of showing them the space with or without partcipants in the room. For example, when trying to promote the Clinical Simulation Center of Las Vegas as a set for big budget film productions, the “shooting location scouts” are much more interested in how the room itself looks, not in what your learners accomplish there. (Read my previous article “How to Bring Record Breaking Profits To Your Sim Lab” to learn more about these types of film productions).
There’s lots more, click below to continue reading the rest of this article.