Operative Experience Expands Portfolio of Realistic Surgical and Team Training Simulators | IMSH 2017 Video Interview with CEO

realistic skin surgical simulator

At IMSH 2017, HealthySimulation.com had the opportunity to interview Mick Navin, CEO of Operative Experience Inc (OEI) about their expanded range of hyper-realistic surgical simulators with engaging anatomy, as well as to learn about the recent investments and support by Lou Oberndorf — who lead the growth of METI which was acquired by CAE Healthcare. Mick shared that OEI is on a mission to revolutionize surgical and medical team training using medical simulators with unprecedented anatomical and surgical fidelity within a rigorous experiential instructional paradigm. HealthySim provided a video interview about OEI during the 2012 IMSH event, suggesting it would only be a matter of time before the technology was expanded by investment support — and we are glad to see it was by one of our industries commercial pioneers!


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OEI provides a range of simulation-based systems for surgery and pre-hospital training:

  • Fetal Extraction Simulator
  • Postpartum Hemorrhage Control Trainer
  • Emergency Hysterectomy Trainer
  • Emergency C-Section Delivery Simulator
  • C-Section Skills Trainer
  • Emergency Thoracotomy
  • Craniotomy
  • Fasciotomy
  • Disaster Legs
  • Surgical Legs
  • Various Tactical Casualty Care Simulator

HealthySim also spent some time learning from Mick about how the company has grown since our 2012 interview, following years of prototype development and testing, collaboration with materials expert Jeffrey Ellis led to the creation of the world’s first physical simulators upon which major surgical hands-in-the-body operations could be performed using standard surgical instruments. A series of SBIR grants from the U.S. Army Medical Research and Material Command capitalized the company and enabled Operative Experience Inc. to advance its product development.  OEI products offer a different type of simulator, providing unique surgical experiences that mimic combat or other trauma based emergencies with realistic anatomical feeling.

Learn more at the OEI website!


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Lou Oberndorf to Chair J. H. Whitney Acquisition of 3B Scientific

3d scientific

#IMSH2017 hasn’t even officially begun and already big news coming out of Orlando. Today, Lou Oberndorf and J. H. Whitney Capital have acquired 3B Scientific – a global player in the manufacturer of healthcare simulation products. Stay tuned to @HealthySim this week for all the latest.

NEW CANAAN, Conn. and TUCKER, Ga., Jan. 26, 2017 /PRNewswire/ — 3B Scientific, the world’s leading manufacturer and marketer of anatomical and biological teaching aids for science, healthcare and patient education, today announced that it has been acquired by J. H. Whitney Capital Partners, LLC, a leading private equity firm focused on investments in healthcare, consumer, specialty manufacturing and business services industries. Todd A. Murray is appointed Chief Executive Officer of 3B Scientific.

3B Scientific has been a trusted leader in the global healthcare education sector for decades with representation in more than 100 countries,” said Murray, CEO of 3B Scientific. “Our partnership with Whitney will allow us to build on a solid foundation and focus on accelerating product innovation and service to meet the growing needs of healthcare training and education worldwide.”

Concurrent with this acquisition, Louis Oberndorf became 3B Scientific’s Chairman. Oberndorf, who was awarded a lifetime achievement award by the Society for Simulation in Healthcare at the 2016 International Meeting on Simulation in Healthcare, is the former founder and CEO of METI, the world’s leading medical simulation company, which was acquired in 2011 by CAE for $130M.

“This acquisition combines 3B Scientific’s breadth of products and decades of leadership with Whitney’s high-growth investment model to position 3B Scientific for the next stage of growth and innovation,” said Oberndorf. “We are passionate about the future and, together, the Whitney-Oberndorf investment initiative intends to bring a global strategy to the healthcare experiential learning and simulation industry.”

Read the full press release here!

Operative Experience Inc Adds Senior Executives to Expand Realistic Surgical Training Simulators

At IMSH 2012 Operative Experience Inc (OEI) caught our eye at HealthySimulation.com as a hyper realistic simulator for surgical training. At the event I had a chance to interview the founder CEO of the company Dr. Robert Buckman on OEI’s product and support from the DOD. You can read our full OEI 2012 article here, but I have relinked the video below. Today we are hearing that OEI has expanded its executive team in the goal of expanding product development and global growth. This on the recent announcement at IMSH that by Lou Oberndorf, the man who founded METI (acquired by CAE Healthcare in 2012). Thus — OEI is one to keep on your radar for new innovation products and companies in healthcare simulation!

Official Press Release

Operative Experience, Inc. (OEI), a fast rising developer of high-fidelity human simulators for surgical and pre-hospital education, today announced two additions to their executive team. Jane O’Reilly, named the new Global Vice President of Sales, and Carlos Moreno, the new Chief Technology Officer, will play major roles in OEIs’ global expansion plans. “We are thrilled to be adding these two accomplished executives to the OEI team,” said Mick Navin, President/CEO of OEI. “Our goal is to be a global leader in medical simulation. Jane and Carlos both helped grow a small simulation company into a global leader. Their experience will be invaluable as we accelerate our product development and growth.”

Jane O’Reilly comes to OEI with more than 15 years of experience growing medical simulation companies. During her 10 years at METI, O’Reilly played a leadership role in doubling overall company revenue and building out a world-class sales organization. “OEIs’ products are nothing short of revolutionary,” said O’Reilly. “The global medical simulation community has been asking for this level of realism for years. I am excited to work with the team to grow the business and the impact this has in saving lives.”

Carlos Moreno joins OEI with more than 20 years of technology leadership, including eight years as the Chief Technology Officer at METI where he led the development of iStan and METIman. “Joining OEI is an extraordinary opportunity to help an innovative young company become a significant global player in the medical simulation market,” said Moreno. “The need for OEI’s 21st century technology is real. There’s nothing like it available today. I look forward to contributing to OEIs’ future innovations and success.”

OEI produces simulators to rapidly train surgeons and medics in critical, life-saving trauma skills for cesarean section, control of postpartum hemorrhage, emergency hysterectomy, craniotomy, neck exploration, emergency thoracotomy, damage control laparotomy, fasciotomy and leg amputation. Last month, OEI announced that Louis H. Oberndorf, a pioneer in the field of healthcare simulation and the founder of METI, had made a significant investment in the company and accepted the position of Chairman. OEI’s founder, Robert Buckman, MD, a surgeon and former professor at the Temple University School of Medicine, developed the OEI technology under a series of SBIR grants from the U.S. Army Medical Research and Material Command. The DOD is currently one of the primary users of OEI’s simulators.

About Operative Experience, Inc.

Operative Experience, Inc. is on a mission to revolutionize surgical and pre-hospital training. Using medical simulators with unprecedented anatomical and surgical fidelity within a rigorous experiential instructional paradigm, OEI reduces training costs while increasing training effectiveness and retention. OEI is dedicated to applying this technology to reduce combat and civilian surgical mortality, and to provide humanitarian support to developing countries with limited medical resources.

Learn more at the Operative Experience Inc Website!


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