Expanding Business Development and Revenue Generation at Your Healthcare Simulation Program – HealthySimAdmin Video Series Part 8

healthcare simulation management

Finishing off the public release of the HealthySimAdmin video series, here the event’s creator Lance Baily covers business development and increasing sim lab revenue at HealthySimAdmin. Stay tuned for a recap of all the HealthySimAdmin videos, which were sponsored by B-Line Medical, Pocket Nurse, and Laerdal!

Lance Baily shares his strategies for developing a successful revenue-generating program for your simulation program. Within two years of starting business partnerships at the Clinical Simulation Center of Las Vegas, Lance was able to secure a planned additional income of $250,000 by calendar end of 2012. Lance will discuss how to gain administrative support, legal requirements and documentation development, staff considerations, price points, negotiation strategies, proven marketing practices, and customer satisfaction. Lance will then be joined by the HSA panel of experts to further discuss successful business venture opportunities through topics such as: types of business opportunities, how to secure larger contracts, finding customers, refining services through surveys, and media production.

About HealthySimAdmin & HealthySimulation.com Founder Lance Baily:

As an entrepreneur, medical simulation industry thought leader, media producer, and EMS/firefighter – Lance Baily has the background and the experience necessary to guide simulation-based projects to the next level.



He runs HealthySimulation.com and is the Founder and Development Director of SimGHOSTS.Org. Lance also co-founded is KeyIn.to – a community-driven ratings and review website for medical simulation products and services.  After serving as a Simulation Technology Specialist in Los Angeles, Lance served as the Director of the 31,000 square feet multi-institutional multi-disciplinary Clinical Simulation Center of Las Vegas (CSCLV) from 2009 to 2012. This facility is shared among the University of Nevada: Las Vegas, Nevada State College, and the University of Nevada SoM.

In 2010, Lance started HealthySimulation.com, a free and independent resource website for the international healthcare simulation community. This free resource website now provides over 8,000 unique visitors a month and over 3,500 email subscribers with medical simulation related news, resources, product reviews and more.

Lance has also provided medical simulation consulting services for the University of Utah School of Nursing, Central New Mexico Community College, the International Nursing Association of Clinical Simulation and Learning, and the CA Healthcare Workforce Initiative. Lance continued to support sim lab program administrators with HealthySimAdmin, a downloadable two day HD-recorded event which provides an open and online discussion covering the administrative “how to” of medical simulation. In 2011 Lance founded The Gathering of Healthcare Simulation Technology Specialists (SimGHOSTS.Org), a 501(c)3 non-profit organization which provides online resources and an annual hands-on training event to Sim Techs from around the world.

Most recently Lance has signed up to support SimCharacters with the launch of the world’s first high emotion preterm simulator: Paul!

Stay tuned for a recap of all the HealthySimAdmin Videos — which are now free to watch!


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