Imagine if high school students interested in healthcare could put on VR googles and experience the real world realities of being a healthcare provider? Recently Toyota utilized such technology to showcase the future of driving in a Prius — highlighting a potential in healthcare which we think could dramatically cut dropout rates for new healthcare professionals by showing them what the job is really like.
How do you convince a potential car buyer your vehicle is a future-focused choice? One way is to get one of the most iconic creators of cinematic futurescapes to help you build a virtual world that people can drive the car through themselves. Toyota enlisted Syd Mead, the creative visionary behind Blade Runner and Tron‘s vehicles, architecture and more.
Mead provided concept art and designs for Toyota’s VR Prius Prime experience at Disrupt SF 16, which I tried out myself in a sneak preview earlier today. The demo includes a Tilt Brush-like immersive artistic creation component, followed by a “4D” VR ride.
The drive itself takes you through an animated world featuring landscapes and other cars pulled from Mead’s imagination, and it’s actually really convincing when paired with the movements from the seat. You actually have to buckle up when you use it, which I thought was just something to encourage safety in a cutesy way, but which actually is designed to prevent people potentially being thrown from the bucket seat.