B-Line Medical Seeks Product Marketing Manager in Washington D.C. Office

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B-Line Medical is seeking a Product Marketing Manager to work out of their Washington D.C. office!

About The Company:

B‑Line Medical makes software that helps healthcare professionals and educators improve the delivery of healthcare. Focused on the capture, debriefing, and assessment of medical training and clinical events, B‑Line Medical specializes in the delivery of robust, yet easy-to-use web-based solutions. Our software has helped over 350 top hospitals, medical schools, and nursing programs in 17 countries operate and manage their training and QI programs more effectively.

Our Mission Statement is to enhance medical simulation training and improve patient safety by providing the best tools for data capture, visualization, and analysis.Improve Patient Safety.

About the Job:


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B-Line Medical is seeking a Product Marketing Manager. The Product Marketing Manager is responsible for the development and execution of the overall brand marketing strategy for B-Line Medical’s products and services. This includes defining the competitive landscape, product positioning/messaging, market intelligence, customer experience, sales enablement, campaigns, lead generation programs, and events driving client awareness, interest, and sales opportunities.

What you will be doing:

  • Develop a thorough understanding of B-Line Medical’s market
  • Define and implement product marketing plan, and drive all ongoing marketing activities
  • Develop product positioning and messaging that differentiates B-line Medical’s products in the market by understanding customer needs, product roadmap, market trends, and competitive forces
  • Continually perform competitive analysis and adjust product marketing strategy when necessary to ensure that B-Line Medical remains the market leader
  • Develop and oversee the delivery of product marketing materials which includes product collateral, website content, social media, case studies, demos, white papers, videos and presentations
  • Develop and manage a small Product Marketing team
  • Collaborate with Sales Team to develop landing pages, emails, collateral, and content/promotional pieces that convert recipients and visitors into leads
  • Create high-value customer reference stories to support key sales, marketing, and launch initiatives
  • Develop and implement a sales enablement program that includes messaging training, competitive counter-tactics, and product education
  • Establish continuous feedback loop with Product Management to influence the product development roadmap when market analysis reveals product deficiencies
  • Plan and lead product/feature launches across multiple departments (Sales, Engineering, Product Management, Customer Support, Product Training)
  • Manage all industry conference logistics, and establish more effective and consistent process for pre/post conference approach (including shipping, promotion, and post-conference follow-up

Desired Skills and Experience

What B-Line Medical is seeking:

  • B.A./B.S. in Marketing, Business, or related fields required
  • M.B.A/M.A./M.S a plus
  • 5+ years of experience marketing products for a B2B software or technology company
  • 2+ years direct experience with planning and executing  product marketing strategy for a B2B software or technology company
  • Experience in either medical simulation marketing, healthcare/hospital technology marketing or SaaS software marketing a plus
  • Proven experience in building innovative, proactive, high-impact marketing campaigns for software products utilizing all relevant channels and media, and aligning strategy with business goals
  • Demonstrated ability to set, measure, and improve marketing metrics
  • Experience driving product and feature launches, and go-to-market strategy
  • Proven experience in managing a team and growing junior team members
  • Experience with Hubspot and Salesforce.com
  • Strong Microsoft Office skills (e.g., Word, Excel, PowerPoint) required
  • Excellent written, verbal and presentation communication skills
  • Strong interpersonal skills and ability to influence across organizational lines
  • Highly organized and disciplined
  • Ability to remain calm under pressure
  • Self-motivated and able to execute with minimal management oversight in a fast-paced and changing environment
  • Ability to balance competing priorities and complex issues
  • Demonstrated creative problem-solving ability

Learn More & Apply on the B-Line Medical Website!


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